Creating Personas
As archetypal users, personas represent the goals and needs of the target group and make it possible to enable informed decisions in the development of user-friendly products
directly from the start.
Personas are fictitious users of the target group of your product and like real users they have needs, abilities and goals. They do not represent the average of the masses -
they are specific persons who illustrate patterns in user behaviour.
This project involved the creation of personas for a fitness app.
