BRAND DESIGN
Brand design is the process of interpreting a brand's vision, corporate culture, positioning and strategic concept into a visual image.
The main objective of brand management is to set a company's own performance apart from competitors offerings and to make a noticeable statement about the company's own products or services.
Brand design makes this work visible and communicates this through design elements. The central element is always the logo. A logo can consist of one or more letters, or a combination of letters and
picture elements.
